Google recently began publishing videos on their YouTube channels which are designed to help advertisers make better use of Google’s various advertising ।
If you want to learn to maximize the profit from your AdWords advertising, and learn a few tidbits that you can’t find reading Help Center documentation, you must watch these five videos। All are nicely arranged here:
http://www.w3roi.com/blog/2009/10/5-google-videos-advertisers-must-see/
John Atterberry is a Marketing Strategist for Sunergeo Incorporated and is a Certified Google Advertising Professional.
Monday, December 21, 2009
Monday, November 2, 2009
Introducing AdWords Comparison Ads
Google has launched a new feature of called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily. Comparison Ads is part of Google's continuing effort to make ads more relevant and useful to our users and to help you, our advertisers, reach the people who are most interested in your products and services.
AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user's query doesn't provide enough information for us to confidently predict what they want. Take, for example, users who search for "mortgage." Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on Google.com by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.
With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads. To see how it works, let's use our mortgage example. Users searching for "mortgage" on Google.com may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.
(click to view full size image)
If they click the promotion, users are taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value. By giving users the ability to refine their search on a number of relevant attributes, we are able to show more targeted ads and provide you with more valuable leads.
Once users find an offer that matches their specific needs, they can either call you directly or request a quote. If a user requests a quote, Google automatically anonymizes the user's phone number and sends you a unique code that you can use to contact the user. You only pay if a user calls the phone number on your offer or fills out a form to request a quote.
(click to view full size image)
While Comparison Ads is still an early-stage feature, we've focused on a number of ways to enhance the user experience:
* Speed -- Comparison Ads shows targeted offers in less than a second. There are no long forms for users to fill out - Users see specific offers immediately and only need to fill in additional information if they wish to further refine their results.
* Transparency -- Comparison Ads only shows real products. There are no teaser rates, or bait and switch offers. Comparison Ads also standardizes the information presented to users, making it easy for them to sort and compare offers on a side by side basis.
* Privacy -- Comparison Ads won't send advertisers any user information, including anonymized phone numbers, unless the user explicitly requests more information about an advertiser's offer.
At this time, Comparison Ads will only show to a small number of users in select US states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, Google will increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.
What do you think of Google's pursuit of real estate? Let me know by leaving a comment.
John Atterberry is a Marketing Strategist for Sunergeo Incorporated and is a Certified Google Advertising Professional.
AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user's query doesn't provide enough information for us to confidently predict what they want. Take, for example, users who search for "mortgage." Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on Google.com by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side.
With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads. To see how it works, let's use our mortgage example. Users searching for "mortgage" on Google.com may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.
(click to view full size image)
If they click the promotion, users are taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value. By giving users the ability to refine their search on a number of relevant attributes, we are able to show more targeted ads and provide you with more valuable leads.
Once users find an offer that matches their specific needs, they can either call you directly or request a quote. If a user requests a quote, Google automatically anonymizes the user's phone number and sends you a unique code that you can use to contact the user. You only pay if a user calls the phone number on your offer or fills out a form to request a quote.
(click to view full size image)
While Comparison Ads is still an early-stage feature, we've focused on a number of ways to enhance the user experience:
* Speed -- Comparison Ads shows targeted offers in less than a second. There are no long forms for users to fill out - Users see specific offers immediately and only need to fill in additional information if they wish to further refine their results.
* Transparency -- Comparison Ads only shows real products. There are no teaser rates, or bait and switch offers. Comparison Ads also standardizes the information presented to users, making it easy for them to sort and compare offers on a side by side basis.
* Privacy -- Comparison Ads won't send advertisers any user information, including anonymized phone numbers, unless the user explicitly requests more information about an advertiser's offer.
At this time, Comparison Ads will only show to a small number of users in select US states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, Google will increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.
What do you think of Google's pursuit of real estate? Let me know by leaving a comment.
John Atterberry is a Marketing Strategist for Sunergeo Incorporated and is a Certified Google Advertising Professional.
Tuesday, September 8, 2009
Before Social Networking - Be Sure You Have a Website
With all the talk about social media over the past few months, it would be easy to forget the basics. One of the basics in this case is having a web site.
Since I am in the technology marketing business I take a lot for granted. I assumed that "everyone" in business had a website up...even if it was a page that said "under construction."
I was shocked to see an April 2009 survey by The Discover Small Business Watch found 62 percent of small business owners still do not have Web sites for their businesses. That is down from 65 percent in November 2007.
Sixty-two percent is a lot. This number is staggering in the consideration of where we are with the availability of technology. Google is no longer a search engine, but a religion. How easy would it be to type - "I need a web site" info Google or any search engine and get a roughly estimated two-jillion responses? In reading the report from The Discover Small Business Watch I was left shaking my head as to why a small business would not look to leverage the technology of having a web site and the Internet to build sales, increase their visibility and to sync up with their customers.
A web presence is affordable. Everyone does not need a whiz bang Flash or multi-media site. In fact for small businesses we recommend a clean site with the basic links: Home, About Us, Contact Us etc. These types of sites are much easier to optimize for the Search Engines and maintain in-house if the business chooses this route.
The power of the web can be harnessed by small businesses. It would be extremely self-serving to say Sunergeo Creative could build and maintain a web site for a small business that does not have a web site...BUT I am in sales...so call me, John Atterberry at Sunergeo Creative if you do not have a web site or want to improve on your current design. (678) 561-IDEA.
As a small business owner I know how the web can leverage the playing field when competing with larger companies. I also know the positive response when customers and prospects alike see our investment in creating an effective web presence.
We all realize 'everyone' is Twitter-ing and Facebook-ing nowadays, but please remember the basics and get that web site up and running.
Since I am in the technology marketing business I take a lot for granted. I assumed that "everyone" in business had a website up...even if it was a page that said "under construction."
I was shocked to see an April 2009 survey by The Discover Small Business Watch found 62 percent of small business owners still do not have Web sites for their businesses. That is down from 65 percent in November 2007.
Sixty-two percent is a lot. This number is staggering in the consideration of where we are with the availability of technology. Google is no longer a search engine, but a religion. How easy would it be to type - "I need a web site" info Google or any search engine and get a roughly estimated two-jillion responses? In reading the report from The Discover Small Business Watch I was left shaking my head as to why a small business would not look to leverage the technology of having a web site and the Internet to build sales, increase their visibility and to sync up with their customers.
A web presence is affordable. Everyone does not need a whiz bang Flash or multi-media site. In fact for small businesses we recommend a clean site with the basic links: Home, About Us, Contact Us etc. These types of sites are much easier to optimize for the Search Engines and maintain in-house if the business chooses this route.
The power of the web can be harnessed by small businesses. It would be extremely self-serving to say Sunergeo Creative could build and maintain a web site for a small business that does not have a web site...BUT I am in sales...so call me, John Atterberry at Sunergeo Creative if you do not have a web site or want to improve on your current design. (678) 561-IDEA.
As a small business owner I know how the web can leverage the playing field when competing with larger companies. I also know the positive response when customers and prospects alike see our investment in creating an effective web presence.
We all realize 'everyone' is Twitter-ing and Facebook-ing nowadays, but please remember the basics and get that web site up and running.
Subscribe to:
Posts (Atom)
