If you own an e-commerce site you realize that it is critical to maintain reports to best manage and realize your ROI. Google Analytics can be used and should be used. No excuses as to why you should not use it, Google Analytics is a free tool!
You can use it to give valuable information on your entire site, not just on Google stats. It reports on all traffic sources - are you getting traffic from Google, YaHoo or BING, if you don't know, now you can find out. It gives your bounce rates and what pages are not performing.
Also, key it the page overlay which allows you to see what links are being clicked on. The tool is valuable and very cool.
How you can use it for your own e-commerce site to help improve your PPC account?
Using the Google Analytics e-commerce reporting tools allows you to fairly simply see where the majority of your revenue is coming from, what products your customers are buying, average order value, total number of web-based sales, and conversion rates and much more. As making bid adjustments are key to a thriving PPC campaign, the data you gain here will help you make better decisions. Non performing keywords should be killed, executed and burned at the stake. The quicker the better. Take your ego out of the equation and keep what works. Keeping keyword that you 'feel' should work and do not perform waste valuable dollars.
There are three reports which can assist you in managing your companies PPC account to get better results.
1. Revenue by Medium
2. Revenue by Product
3. Revenue by Keyword
Try these out for size and let me know what you think.
John is an expert in Landing Page Design and Conversion. Contact John ASAP. Go to landing page design atlanta
Friday, January 29, 2010
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