5 Easy Google Adword Exercise Tips

1. Exercise.

Yes, you need to get moving everyday. It has been said that 30 minutes a day can push off a lot of diseases, for those who are sedentary. It is the same with your Google activities. Take a few minutes each morning to review your account activities. The failing of many accounts is the lack of exercise. You have to go into the account and work it out. If you manage your own account really dig into your clicks and impressions . You can look at this similar to weights and reps. Can you bench 100 lbs, 10 times? What are your goals with clicks, 1%, 2%, or more? If you have keywords and phrases that are performing well, can you expand on these further and even expand or create new ad groups? Destroy non-productive keywords. Do not hang on to them for emotional reasons. Some people have a 'feeling' they are going to get a click. Then went their keywords do not get clicks – it is the public who ‘just doesn’t know what they want.



2. Read and study more.

You don't know what you don't know. Google seems to be changing every week. Staying abreast of all the information can be a challenge. However, if you have a firm hold on the basics of marketing, advertising and then Pay-Per-Click marketing, it will not be too hard to keep up. Building Your Business with Google FOR DUMMIES and Pay-Per-Click Search Engine Marketing for Dummies have been invaluable to me. Additionally, information from Marketing Experiments (marketingexperiments.com) has provided a wealth of real world experiments in marketing. The information at Marketing Experiments also helps in the most important elements of executing a well managed campaign.



3. Join a Community

I have been in sales and marketing for 20 years and I have never seen collaboration like what I am experiencing now. Social media has everyone well educated (or so we think). Join a group or online social communities to find others like yourself. If you are a chiropractor, find out what is working for other chiropractors in your area or across the U.S. Second, find out how they are using tools you as a business owner want to use. If it is AdWords, ask questions, most are willing to share a lot of good information. A business owner in another state where you will never compete may become the best litmus test for overcoming obstacles or setting goals. LinkedIN is one of my favorite communities.


4. Use checklists.

Write it down and check it off. Using Google is often a challenge if you move too quickly. Mistakes in setting up an account can cost you a lot of money. Simply forgetting to check Google Search or Google Network can have you wondering, where did the money go? Write down what to do in the set up of your account, what to do daily, and work by this list. You will be more effective. Sign up for Google Adwords Blog (http://adwords.blogspot.com/) as Google often has additions to their processes. Then examine where these updates and tips now fit into your checklist. This action will help you incorporate new techniques into your campaign management.



5. Ask for feedback.

Make a habit of surveying past what changes you have made. Make full use of the Change History tab under reporting in your Google AdWords account. The chart metrics can provide a graphical look at the performance of your account. Have the impressions dropped off, you may ask yourself, why? One of our clients told us the phone calls had slowed down. We showed them the impressions had dropped off as their ads were only running in one small geographical location. The smaller geographic area meant fewer impressions and far fewer clicks. As a result, a lot less calls were coming in. Additionally, by using this report, you can examine your Click-Through-Rate. Are there days you experience low click through rates? Perhaps, you may consider turning the campaign off for this day and add to the budget on the best or better performing days. If your ad appears more on your best performing days, there may very well be an increase in sales and profits.


John has been involved in marketing for over 20 years. John is available as an Adwords Consultant in Atlanta.
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